Case StudyDar Alamirat × ARYtech2026

DarAlamirat

Reimagining beauty shopping with AI search, visual discovery, and immersive product experiences.

Client: Dar Alamirat
Scope: AI Beauty Commerce App
Timeline: 1 Week
Built with: Figma Make · AI

AI-Powered Beauty Commerce Experience

Dar Alamirat app home screen on an open foldable phone: search, categories and deals

Project Overview

Dar AlAmirat is one of Saudi Arabia’s leading beauty retailers, offering thousands of skincare, makeup, fragrance, and personal care products. As the product catalog continued to grow, discovering the right products became increasingly difficult, especially for mobile users.

AI-powered search
Visual discovery
Shoppable beauty reels
Smart categories

Dar Alamirat app: shorts, trending products and mega deals

A shopper browsing the app on her phone, sitting on an orange bean bag

Problem & Solution

As the product catalog grew, traditional navigation and keyword-based search made product discovery slower and more complex. The challenge was to create a smarter, AI-powered shopping experience that made finding the right products effortless.

Problem (Discovery)

Manual Product Discovery

70%+Users relied on manual browsing and keyword-based searches to discover products.

Traditional navigation increased the time required to find relevant beauty products, creating unnecessary friction throughout the shopping journey.

Problem (Discovery)

Limited Shopping Intelligence

6 in 10Customers struggled to discover products that matched their preferences.

The existing experience lacked AI-powered assistance, visual search, and personalized recommendations, making product exploration less engaging and less efficient.

Solution (AI Commerce)

Smarter Product Discovery

100%Of the shopping journey covered by AI-assisted discovery.

AI search, a camera lens, shoppable reels and personalised recommendations now guide every step, making product exploration faster and more engaging.

AI-Assisted Product Design Process

Instead of following a traditional workflow, we used Figma Make to accelerate ideation, eliminate manual wireframing, and focus on refining the user experience—delivering a production-ready mobile app in just one week.

Product Brief Analysis
Understanding the Vision
We began by reviewing the client’s product documentation, business goals, feature requirements, and brand guidelines to establish a clear design direction before starting the project.
01
AI-Powered Discovery
From Docs to Design
The complete product documentation was shared with Figma Make, enabling AI to quickly understand the project and generate structured interface concepts, eliminating the need for manual wireframes.
02
Prompt Engineering
Teaching AI the Brand
We crafted detailed prompts using Dar AlAmirat’s brand identity, colors, typography, and UX goals to ensure every generated concept aligned with the brand’s premium visual language.
03
AI Concept Generation
Exploring Multiple Possibilities
Figma Make generated multiple design directions within minutes, allowing us to compare ideas, evaluate user experiences, and select the strongest concept for further refinement.
04
Experience Refinement
Human-Led Refinement
The selected AI concept was refined in Figma by improving layouts, visual hierarchy, spacing, components, and interactions to create a polished, brand-aligned experience.
05
High-Fidelity UI Design
From Concept to Product
The refined concept was developed into a complete high-fidelity interface with polished visuals, scalable components, and AI-powered features, ready for real-world implementation.
06

Where AI Became the Creative Starting Point

Rather than starting with blank artboards, we transformed the client’s product documentation into working interface concepts using Figma Make. Within minutes, AI converted ideas into visual experiences, giving the team an immediate foundation to build upon.

You 02:22 AM

Creating a beauty and cosmetic modern and creative app. use the color #C6AAD0 and Inter font References attached . also enhancement the fatured that could improve user experience. Bottom Navbar Home, Categories. Offers, Cart, Profile.

Build ⌄Default ⌄

A shopper in a lavender coat checking the app on her phone

Dar Alamirat home screen: points, search, categories and sun-protection banner

The Dar Alamirat app icon on an iPhone home screen

Font & Color

The interface combines a premium beauty aesthetic with modern AI-inspired design principles. A soft color palette, clean typography, spacious layouts, and refined components create an intuitive, elegant, and visually engaging shopping experience.

Typeface

Inter

#401876
#7944C2
#9A7AC6
#C6AAD1
#F3EEF9
#FF9D9D
#7944C3
#D36DCF

Primary

Secondary

Trending products and mega deals on a phone standing on a violet pedestal

The Future of Beauty Shopping

The final experience combines AI-powered discovery, premium visuals, and intuitive navigation into a seamless shopping journey designed for speed, personalization, and effortless exploration.

AI Chat
Camera Lens
Beauty Reels
Smart Categories

AI Shopping Assistant

Shoppers describe what they need in their own words and the assistant answers with curated products, so finding the right serum or shade takes one question instead of endless scrolling.

Hands holding a phone in AI Mode: What are you looking for? with suggestions for best-selling makeup, gifts and whitening serum

MOODmatcher, Lipstick, Pink, 0.12 oz (3.5 g)…
SAR 35.00
Maybelline, Color Sensational, Made For…
SAR 35.00
Revolution Pout Lip Gloss Stick Sweet Rose
SAR 35.00

Search Beyond Keywords

AI Camera Lens

Simply scan any beauty product to instantly discover visually similar products, helping customers find what they need without knowing the product name.